Overview
A healthcare initiative required a calm, approachable identity that builds trust with patients and professionals alike.
The challenge
Healthcare design can feel cold or clinical; this brand needed to feel caring and clear.
The solution
A flowing wave mark, soft blues with a friendly accent and an accessible type system designed for clarity in leaflets and on screens.
Deliverables & results
- Logo and icon family
- Leaflet and poster templates
- Accessible colour & type guide
