Overview
A premium beauty studio needed an identity that felt warm, modern and confident — something that would look as good on a treatment-room door as on a Instagram grid.
The challenge
The category is crowded with generic gold-and-script logos. The brand had to feel luxurious without being cliché, and work at very small sizes.
The solution
I built a refined wordmark with a custom monogram, a soft neutral palette with one bold accent, and a flexible pattern system for packaging, signage and social.
Deliverables & results
- Complete logo suite in all formats
- 12-page brand guidelines
- Social and packaging templates
