Overview
A real-estate developer needed a trustworthy, upscale identity for new residential projects.
The challenge
Convey stability and prestige while staying distinctive on large-format signage and brochures.
The solution
A bold “Q” mark inspired by architectural forms, a deep navy palette and a clear logo system for the parent brand and each project.
Deliverables & results
- Master logo and project sub-brands
- Signage and brochure guidelines
- Brand book
